About us

Discover our story and how the concept of ShinatoraYa was born

The story

Kobe & Wagyu beef specialist Jay Joden had a dream. This dream was to share his unique top quality treasure, with the rest of the world.

What better place to start than the city of all cities, New York.

It was there where he would meet a man that would change his life forever. Driven by his spirit and scintillating personality he began to mix with the celebrities from the Upper East Side, Madison Avenue, Park Avenue and Fifth Avenue, that makes the city so distinctive.

This is how he came to meet the man that would became his american brother, Bobby Sinatra, the son of the one and only Frank Sinatra.

One night out on the town Bobby brought him to the famous Club 21 at 52nd Street. As they made there way through the crowd, seated at their table was Frank Sinatra, sipping his favorite drink Jack Daniels.

It was at that moment that Bobby told his father “I want you to meet Jay, my new brother and your new son” and Frank Sinatra opened a bottle of Chateau Petrus to celebrate, the first of many that they would share together.

Over the many years Frank Sinatra treated him like a son and he was his mentor. He shared his views and attitudes about life and towards people. Most importantly, he stressed to Jay that one of his rules towards life was to make others happy, share your passion and joy of work with everyone.

This attitude carries over to his passion and tender loving care to his cattle and the people who raise them. The cattle are looked after at all his ranches in Japan as if they were family. From the moment they are born, personalized attention is given 24 hours a day.

Surrounding them in a stress free environment with daily massages, organic food and always classic music and Frank Sinatra’s songs.

The result is an incomparable product and exquisite taste, that is unrivaled.

One day in may of 1998 Bobby Sinatra called Jay. “Blue eyes” left to be with his equal, God.

Frank Sinatra was everything to Jay and after he died he was heartbroken.

He decided to move to London where he would open Tokyo Sukiyaki Tei in Chelsea, one of the top premier restaurants in the city and many restaurants around the world, but it was not until he came to Madrid that he found his place in the world.

The Salamanca district and Retiro Park make him feel like being back in New York City and he decided to open a new and exclusive concept, ShinatoraYa, the best new Kobe & Wagyu beef Japanese Restaurant in Spain.

Come and enjoy your time here and toast to living life at its fullest, just like “Old Blue Eyes” would want you to do.

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